The British broadcaster BBC is the latest addition of media companies that track real time social media with the help of Twingly. Together with Yahoo and Nielsen, Twingly provides BBC with data for a prototype of their new service, Shownar that launched today at www.shownar.com.
By helping more than 100 customers with their relation to social media, Twingly has become one of the greatest players in offering real time information in Europe. This is once again proven through the co-operation with BBC and Shownar.
Shownar monitors activity around BBC programmes on the web, and works out which are gaining the most attention. It highlights those gems in the schedules that others have not only watched, but are talking about, and then points you in the direction of those discussions on the web. Twingly provides data from Twitter-like services to help monitor these discussions. You can read more about Shownar at the BBC Internet blog.
With BBC being such a progressive force online, it is great for Twingly to be a part of the frontline for their new services. We are excited to see if Shownar can lead the way in taking the pulse on realtime discussions about TV-programmes.
The Realtime Web has claimed the throne as successor of Web 2.0 and the world is blogging and Tweeting and Facebooking to their hearts’ content. Interesting content deserving your attention might be only seconds or minutes old, and yesterday’s news is since long gone.
We are happy to welcome The Swedish Confederation of Professional Employees (TCO) as the first trade union centre to apply Twingly in their communication. They will at each article in their newspaper online,