Freitag.de decided to integrate Twingly Blogstream as an essential part of their free publishing strategy. Kind of unnecessary to emphasize how glad we are that they chose us, isn’t it? 😉
Freitag.de has been online since February 2009 and it is really fascinating to see that, as small as they are, bloggers are discussing and referring to them on quite a high level. With their almost 180.000 unique users a month and being that young they already now get more bloggers engaged than some of the bigger traditional German newspapers online in comparison.
From today, Freitag.de is actively embracing bloggers by giving them the opportunity to show up right next to the context they discuss. Freitag.de see themselves as a big community that aims to engage readers, own and external bloggers and unite them into one big community, where people connect with each other and exchange their point of views. And it seems that the strategy works very well.
Almost a year ago Freitag.de got bought by Jakob Augstein, the son of the already deceased and famous Rudolf Augstein who founded Der Spiegel in 1947. Until today, Der Spiegel is one of the major German weekly news magazines. Like in the old days, it still influences opinion building significantly and is discussed controversly, not only by bloggers. In its early years Der Spiegel fought and achieved a lot for free press rights in Germany.
Looking at the development that Der Freitag – Das Meinungsmedium (“the opinion medium”) made during this one year under the guidance of Jakob Augstein and the strategy that he pursues, one could actually get the impression that the son steps a little bit into the shoes of his father and does it all again. A bit different of course and still a lot smaller, but now with all the mighty opportunities at his hand that our modern web world has to offer.
Therefore it will be very interesting not only for us to follow especially the development online of Der Freitag – Das Meinungsmedium over the years to come, and we really are proud to be part of it.