Today is a happy day, we’re celebrating that three years have passed since the conception of Twingly. Not every step along the way has been easy, but overall we’re humbled and awed by the results of our efforts during the first three years.
The story so far
We were four people that started out three years ago today, with a mission to create a strong synergy between mainstream media and the blogosphere. We bootstrapped for 1½ years, then raised 1M Euros of working capital. Our first customers over two years ago ago were the major morning dailies in Sweden, DN.se and SvD.se. The jury is still out on which of them that launched Twingly first in February 2007, but in any case their adoption of Twingly was percieved as nothing less than a revolution for the Swedish blogosphere.
A year ago came the next milestone in the development of our company when we launched Twingly.com as the first spam-free blog search engine in the world. Closed beta launch was in the beginning of April and public launch was 12 of June 2008. As the blog search engine rolled out the doors we started working on indexing microblogs to complete our vision of indexing the entire realtime web. Twitter was growing but was nowhere near the dimensions we see today. Google decided to buy Jaiku, all but killing it in the process.
While the financial world came tumbling down during the fall of 2008 we worked harder than ever on sales, narrowing our focus geographically but broadening it to new market segments, bringing in several e-commerce customers that we are very happy to work with today.
The launch of the federated Microblog Search Engine at Twingly.com timed exactly with the global Twitter boom of January 2009. The search engine is still in it’s infancy but have a very promising outlook for the future, as we are incorporating more services and building business applications on top of it.
All along the way we have met and surpassed our own expectations. We are now a team of ten people serving over 300 million widget views monthly to 75 major media and e-commerce web sites in 10 countries around Europe.
As Twingly now turn three years old we have just last week started out the most challenging development project we have undertaken so far, the results of which will be made public during the fall of 2009. The project will take Twingly.com in a whole new direction, allowing us to provide a much more engaging experience for our users as well as providing our customers with new opportunites.
Another big milestone we aim to hit during the fall is to get to a positive monthly cashflow, which is a great measure of success for any company. We are very proud to have been working diligently with building a sustainable company from day one and not just becoming good at raising more money when needed.
The entire team at Twingly would like to extend our deepest gratitude to all the great people and companies that we have the pleasure and honor to meet and work with in our daily business. To all the users and customers of Twingly, thanks for all the great feedback we recieve every day. Come see us at the office! There should still be some of that delicious cake left.
I would personally also like to thank my team for the incredible effort you put into Twingly. In three years I have never left the office without knowing that we all did our best that day, and that’s everything I can ever ask for. Keep up the good work.