One could argue there’s a sort of unanimity going on, when it comes to electronic devises and communication strategies. It really doesn’t matter what the reseller is called: all they talk about is low prices. At least that’s the case here in Sweden. And it’s strange, because what you really need when you’re trying to choose between hundreds of TV:s and cellular phones, is some help, guidance and service.
The ONOFF chain here in Sweden has chosen another key message in their latest ad campaign – they talk about service, and nothing about being cheap. Now ONOFF launches Twingly Blogstream as part of their customer service offer and a way of taking the concept of tech market service to the next level. Blogger’s opinions simply help guiding their customers in making better purchases.
So now all you experts with good advices and wonderful blogs can get your word out, directly through the onoff.se. And a lot of confused customers will get needed help, not only from the staff at ONOFF, but also through the blogosphere. All linked together at the same place.
That’s how it should be.