Today we’re happy to announce that Norway’s largest commercial TV-station TV2 is launching Twingly Blogstream! This makes TV2.no the first Norwegian TV-web site to add our features, which is very exciting. As some of you might remember, the Swedish public service TV-station SVT started using Twingly just a few weeks ago.
Today Newsdesk, a great Swedish site for publishing press releases, is launching Twingly. We think this is an important step in corporate communications. We’ll describe Newsdesk below, but first let’s remember how companies used to talk to people, and not with them (actually most still do).
There’s been quite a revolution going on within corporate communication the last decade or two. It’s easy to forget how authoritarian and secretive the CEO:s of yesterday used to be. And of course, how obedient and humble mass media and people in general where. Just ask your grandmother or someone else in their 70’s, and you might be surprised about the respect they used to have (or still have) for bosses, doctors and professors of all kind.
Since then things have changed. It started with traditional media getting bolder towards leaders of all kind, followed by the evolution of social media. It doesn’t necessarily make all companies open and honest, but there’s definitely another kind of pressure on them. Now everyday people have the means to influence large organisations. Anyone can start up a blog, and shout out loud when something’s really rotten – and reach out to the big crowd when doing so! This might not always be easy for the companies to handle. For example: the Swedish company IKEA created a video-community for interior decoration, but had to handle uploaded material that discussed the IKEA-founder Ingvar Kamprad’s past as a nazi-sympathizer.
When Newsdesk now launches Twingly, you will be able to either comment on press releases directly on a company’s press desk, or get a link back when writing about it in your blog. Through this, strictly controlled corporate information will clash with the opinions and knowledge of the blogosphere. We’re quite thrilled to see which of the companies choose to open up for bloggers this way. And of course we hope that as many as possible will see the great opportunity in this – because the shady days are long gone, right?
The Swedish Public Service company for television, Sveriges Television (SVT), is our latest customer here in Sweden. They link back to blogs using Twingly Blogstream at their site, svt.se, and by doing that, they give more attention to opinions on their content.
Svt.se is a large Swedish site with both news, tv-tabloids and a lot of debate on their tv-productions. In their first move to engage bloggers, they will use Twingly on SVT Opinion, where people discuss and debate on current topics. Later on they will launch Twingly on every section of svt.se.
Hi! My name is Daniel Svensson and I am currently doing my master thesis in Computer Science Engineering. The purpose of this master thesis is to create a visual search interface for the Twingly Blog Search engine. A short explanation:
Incorporating visual elements such as screen shots in the search results can improve the search experience by giving the user more information in a quicker manner than a regular text based search result does. This type of interface especially aides users that are not looking for a particular blog but rather a particular type of blog.
The goal is to create an interface that focuses on usability and that encourages the type of browsing which is not available in text based search engines.
If you would like to learn more about my project you are welcome to visit my blog “Interactive Visualization of Blog Search,” where I post daily documenting the progress of the project.