Our partners have so far been newspapers and magazines but also a political party and a wiki. Today we can proudly announce a total new segment when our new customer Lindex, one of the leading fashion chains in northern Europe, becomes our first e-commerce partner on their web shop Lindex.se.
This is great in many ways. We think that e-commerce can get a lot of attention from the blogosphere if they do it right (Twingly!) and blogs can get traffic from new sources when they for example review a new product. The online consumers at Lindex.se also get great information about the product they are considering buying. Bloggers and consumers meet in a new context.
The fact that a company like Lindex integrates blog comments on their web shop makes them a pioneer. It shows that they put a lot of trust into the quality of their own products and their clients, either they are bloggers or not.
Lindex is a perfect first partner also because fashion is a huge topic in the Swedish blogosphere.