A new Swedish survey with blog readers on 33 blogs indicate that blogs influence their readers consumer behavior a lot. 58 procent of the blog readers have after a tip in a blog actually purchased the product later, but so much as 42 procent of them think that advertising reduce the trustworthiness of a blog. Another interesting statistic from the survey is that only 12 procent read blogs on their cell phones.
How weight the trustworthiness of a blog when it’s advertising on it?
Negativ trust – 42 %
Nothing, same trust – 42%
Positiv trust – 6%