The biggest daily newspaper in Finland, Helsingin Sanomat launched Twingly today to link back to the blogs that link to their articles. In that way they will stimulate the blogosphere to cover their articles even more extensively.
– We look forward to the response from the Finnish blogosphere and hope for an interesting debate, says Lassi Kurkijärvi, Business Development Manager av Helsingin Sanomat Digitala Media. As the biggest newspaper in Finland we get a lot of attention from the bloggers. To develop that relation we now start to link back to the bloggers, and it will be exciting to see the outcome.
Twingly is currently indexing about 35,000 blogs in Finland and has a Finnish version of the ping service at Twingly.com