BusinessWeek recently wrote about thirteen blogs making heaps of money. These blogs are making most if not all of their money from advertisement. We’re definitively seeing a bright future in blog advertising: it allows publishers to more accurately target their key audiences.
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13. Michellemalkin.com och HotAir.com
However, we believe that youâ€™re not going to need a blog with hundreds of thousands of visitors to make money. â€œThe Long Tailâ€ means that the future is not to be found in the mainstream, but rather in precisely targeted audiences. Many advertisers will be better off putting their money in highly specialized blogs within their particular sector instead of paying for banners on mainstream media where only 0-2% of the audience has any genuine interest.