IDG joins the Twinglysphere today

IDG in Sweden is the latest addition to the Twinglysphere, using Twingly Blogstream to link back to the blogs that are linking to their articles. IDG publishes more than 300 magazines and newspapers in 85 countries.

They are also the first site to use the new widget technology which is very easy to integrate and manage. A widget is just a piece of HTML-code that is added to a page template which is a swift way to get new functionality on a website. By using Twingly Blogstream as a widget, there is no need for any extra coding, just copy and paste. This makes it possible for any website to use Twingly within only a couple of hours.

IDG will not only use Twingly on but on all of their publication’s websites in Sweden, as Internetworld, Cap & Design etc. Other publications using Twingly are for instance the two major Swedish morning dailies Dagens Nyheter and Svenska Dagbladet.

Twingly Report Sweden analyses the blogosphere

Twingly Report Sweden that is released today shows that the humorous blog is the most linked blog in Sweden. The Report also reveals some previous unknown facts about the blogosphere. The purpose of the Report is to share knowledge and generate interest in the blogosphere. The Report is available at (only in Swedish though), where you also find the data that the Report is based on.

We have analyzed how blogs are linking to each other and what they write about. We have within several categories measured the influence the blogs have and can therefore present the most influential blog in each category. Interesting to see is that current Swedish Minister for Foreign Affairs Carl Bildt does not only have great influential in political issues in Sweden, but has also the most influential political blog in the Swedish blogosphere.

We have also covered what people are blogging about and it reveals that Swedish bloggers love the spring, life and food, but hates funerals, snow and school.

Blogs have in a short while become an important medium with for instance great influence of the political scene. Up until now there hasn’t been that much knowledge available about the blogosphere. But with our blog search engine Twingly we can basically extract any kind of data from the blogosphere. What would you like to know about your blogosphere?

Becoming a millionaire from blogging – some thoughts about blog advertisement

BusinessWeek recently wrote about thirteen blogs making heaps of money. These blogs are making most if not all of their money from advertisement. We’re definitively seeing a bright future in blog advertising: it allows publishers to more accurately target their key audiences.
Over $1M/year






Inkomster: $250 000 per månad

Inkomster: $200 000 per månad

Inkomster: $6240 per månad

Inkomster: $166 000 per månad

Inkomster: “Över $100 000 per år”

13. och
Inkomster: N/A

However, we believe that you’re not going to need a blog with hundreds of thousands of visitors to make money. “The Long Tail” means that the future is not to be found in the mainstream, but rather in precisely targeted audiences. Many advertisers will be better off putting their money in highly specialized blogs within their particular sector instead of paying for banners on mainstream media where only 0-2% of the audience has any genuine interest.

Businessweeks article about blogs that make big business.
Businessweeks pictures of the bloggers.
New Study: Top 50k blogs had $500 million in 2006 Revenue (TechCrunch)