Blogs and internet-based news getting more important

With conferences and seminars taking place worldwide, Ifra is currently the leading international organization for newspapers and media. Recently there was Newsroom 2007, a conference dealing exclusively with the news desk. The lesson from this conference: traditional systems no longer work in news desks – what’s required now are systems integrating web and print for efficiency and synergy purposes.

The speakers of the conference touched upon many different subject areas. Among the speakers was Henrik PÃ¥lsson from Ericsson who spoke about the mobile phone as a new form of media. He ended his talk with a remark about paper-based news not having any place in the future:

Finally, when taking questions, Pålsson observed that of all the teenagers in focus groups in Sweden he knows none for whom paper is an important medium, and he doesn’t see that changing as they reach their 20s. In a reference to the Long Tail theory he noted that paper has its place in the long tail part of the equation (i.e. dealing with niche interests) but doesn’t see its future as being in the head (mass consumption).

Murdoch MacLennan (CEO, Telegraph Media Group) talked about four head-challenges for the future mediaactors: practice, branding, copyright and constitution. When he talked about practice he noticed blogs and podcasts as a key component.

Lamenting the traditional lack of attention paid to training journalists, MacLennan noted that blogs and podcasts are now key ingredients for correspondents following stories both far afield and close to home; hence a familiarity with the new media landscape is essential for editors

Amazing first month with Twingly

Our first month with Twingly has been intense, interesting and fun. The feedback has been overwhelming, and we’re thrilled by all the positive comments reaching us. We feel it’s time to sum up recent events and share our view of things to come.

Twingly was launched on February 6 by the largest Swedish daily Dagens Nyheter at The immediate feedback was very positive and the following day the second largest daily Svenska Dagbladet launched their implementation of the service at

Twingly has created new opportunities and important changes both in the Swedish blogosphere and for the major news web sites. DN and SvD have, since launching Twingly, been overtaking all other news sites in terms of links coming from the blogosphere – an effect that we’re obviously thrilled by.

While launching Twingly at DN and SvD was a big event for us, we’ve also been up to other things.

Twingly Screensaver
In February we released our global blog activity 3D visualization into the public domain. Our two (very talented) students Malin and Linus did a really great job with it – it’s very cool, slightly useful (as a screensaver) but most importantly it shows a great overview of what’s going on in the blogosphere. Right now several thousand people are using it every day and our demo movie on Youtube has been watched by131,000 people.

Sunday Times in South Africa will be using Twingly
The largest weekly in South Africa, The Sunday Times, have chosen Primelabs and Twingly as their provider of blog data. We’re of course thrilled and hope to be able to announce even more international customers this spring.

The Future
We look ahead with great confidence and see a bright future for Twingly. Feedback from the blogosphere and media has been overwhelmingly positive, which gives us a lot of confidence now that we’ll move into international sales. Our vision is to evolve through the services we provider, so we’ll be continuously adding new functions and services. The Twingly website is currently just an embryo and will be developing both in terms of form and function.

Thank you!
So many things have happened in the few months since launch. We would like to take this opportunity to thank all the bloggers, the media and everyone for the enthusiasm and energy you’ve contributed with. We had great expectations but had still not counted on getting such awesome feedback.