Twingly Blog

A new Swedish survey with blog readers on 33 blogs indicate that blogs influence their readers consumer behavior a lot. 58 procent of the blog readers have after a tip in a blog actually purchased the product later, but so much as 42 procent of them think that advertising reduce the trustworthiness of a blog. Another interesting statistic from the survey is that only 12 procent read blogs on their cell phones.

How weight the trustworthiness of a blog when it’s advertising on it?
Negativ trust - 42 %
Nothing, same trust - 42%
Positiv trust - 6%

Source: Internetworld

BusinessWeek recently wrote about thirteen blogs making heaps of money. These blogs are making most if not all of their money from advertisement. We’re definitively seeing a bright future in blog advertising: it allows publishers to more accurately target their key audiences.

BoingBoing.net
Over $1M/year

ICanHazCheezBurger.com
€5600/month

3. ShoeMoney.com
$12000/month

4. OverHeardInNewYork.com
$8100/month

5. Kottke.org
$5300/month

6. TalkingPointsMemo.com
$45000/month

7. PerezHilton.com
$111000/month

8. Gothamist.com
Inkomster: $250 000 per månad

9. TechCrunch.com
Inkomster: $200 000 per månad

10. GoFugYourself.typepad.com
Inkomster: $6240 per månad

11. Mashable.com
Inkomster: $166 000 per månad

12. Problogger.net
Inkomster: “Över $100 000 per år”

13. Michellemalkin.com och HotAir.com
Inkomster: N/A

However, we believe that you’re not going to need a blog with hundreds of thousands of visitors to make money. “The Long Tail” means that the future is not to be found in the mainstream, but rather in precisely targeted audiences. Many advertisers will be better off putting their money in highly specialized blogs within their particular sector instead of paying for banners on mainstream media where only 0-2% of the audience has any genuine interest.

More:
Businessweeks article about blogs that make big business.
Businessweeks pictures of the bloggers.
New Study: Top 50k blogs had $500 million in 2006 Revenue (TechCrunch)