Today we are excited to announce the latest business that makes use of our eTrade solution: CDON Group, one of the leading e-commerce companies in the Nordic countries, operating a host of renowned, successful online shops.

One of CDON’s brands, Nelly.com, is already integrated with Twingly since the beginning of 2012. With the new partnership, the company has decided to use eTrade for all of its e-commerce brands. To begin with, CDON, Gymgrossisten and Lekmer will be connecting with blogs through Twingly, with more sites to follow.

Twingly integration on gymgrossisten.se

Twingly integration on gymgrossisten.se

Thanks to eTrade, product pages on CDON’s shops will include links to blog posts containing additional product information, offering potential customers added value. Bloggers need to link to the specific product page in order to have their post appearing there, sending potential customers to the shop as well as improving search engine visibility.

Gymgrossisten is integrated with Twingly as of today, the other sites will follow within the next weeks.

If you want to learn more about eTrade, you find more information here.