There is lots of talk about the so called “second screen” these days, meaning that viewers of live TV use their smartphones and tablets for interacting with other people watching the same show or movie, via Twitter, Facebook or dedicated second screen apps.
People want to engage with the content they consume, and they want to tell others about it. Thus, it is no surprise that many blog posts discuss current or upcoming TV shows, and often in a more comprehensive way than what’s possible in 140 characters.
For us at Twingly that was reason enough to analyse which of the websites and TV stations are being linked to from blogs the most. We published the results as a PDF report last week. For everybody who doesn’t understand the Swedish language, here is a summary of the results:
During the last 4 month, we found 18.000 links from blogs to Swedish TV and radio websites, with Public broadcasting service being the clear winner in regards to engaging the blogosphere.
81 percent of all links to the websites of Swedish TV channels referred to the Swedish public broadcasting TV SVT, with privately run free TV station TV4 capturing 9 percent of the links from blogs. SVT’s coverage from the Olympic Games in London turned out to be the most engaging TV content in the blogosphere during the past 4 month.
Even when looking at the various video-on-demand services available in Sweden run by TV stations and dedicated video services, SVT gets the lion’s share of the links with svtplay.se (54 percent), with tv4play.se coming second (31 percent). Newly launched Netflix hasn’t gotten too much of the Swedish blogosphere’s attention yet, although that might change in the future.
Among links to Swedish radio stations, an impressive 99 percent go to sverigesradio.se, the website of the Swedish public broadcasting radio.
We also had a look at the websites of international TV stations and how much their content is being discussed in the global blogosphere. With 66.147 links from blogs in the past 4 month, BCC.com ranks highest among the major TV stations, followed by CNN.com with 55.896 links and foxnews.com with 17.118.
If you want to see a detailed visual ranking for the different categories we examined, have a look at the 8 page report (PDF).