We are very excited to announce today that on October 1st, 2009 Twingly is going to launch what will become the next great platform for social media.

project-shinobiThe Realtime Web has claimed the throne as successor of Web 2.0 and the world is blogging and Tweeting and Facebooking to their hearts’ content. Interesting content deserving your attention might be only seconds or minutes old, and yesterday’s news is since long gone.

In social media, newly published content travels to you propelled by it’s own interestingness and quality. People around you find different ways to say “this is interesting!” and the choice of people you listen to decides what news will reach you and when. Often, you ignore what is coming through. But whenever you spend a few minutes on a new piece of information, you have made a decision based on which people you know already have spent time on it and their subsequent reactions. In the realtime web, this process is ever faster, increasing the freshness and quality of news ending up before your eyes.

On October 1st, 2009, Twingly will join the ranks of web services working together to improve your experience of social and traditional media. With Project Shinobi, we are aiming to provide a more social, more relevant and more realtime experience, integrating with the services you already use. Not only for people that are early adopters of social media, but accessible and immediately valuable for anyone.

Project Shinobi is underway. Stay tuned.